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News From the Ranch: New Messaging Projects

We’ve just completed two and are in the process of one new messaging project.  The two completed are for Xilas Medical and Discretix.  The one underway is for CopperGate Communications.

The most amazing part of doing the messaging is to see what the internal differences are in a company about their vision of what they do, what they want to do, and where they think the key message points are from their vantage point.  The CTO has a different view than the CEO.  The VP of Marketing has a different agenda than the CFO.   

We independently survey each member of the management team and then develop a consensus of what the key message points should be.  This not only benefits the client in doing our outreach to the media and analysts community, but helps build culture and a common vision that everyone in the company can articulate to its publics.

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