We’ve just been engaged by GlobalSCAPE to help them launch their new Enhance File Tranfer Server product, a highly secure data transfer software applicaiton. We’ll initially be focused on launching it at the upcoming HIMSS Show in Dallas in mid-February.
We will be helping our client reach out to IT healthcare related industry analysts and journalists and working on refining their message as the relationship evolves.
First day on the project: get the client into the Show Daily. Remember, many trade shows have daily newspapers that they publish at the event. Make sure you get to the Show Daily edit staff in advance of the show and make their deadlines for editorial submission.