I have another blog. This one is about my house that is for sale. I try not to mix personal and business issues in this blog, in this case I think it’s appropriate because I am trying to promote the house blog to local and national media— a PR campaign if you will. In that vein, I am a client of our agency. I needed a message. I developed a strategy. Built the content. Reached out to the media with a compelling story idea.
So far, today’s edition of the San Antonio Express News wrote a story about my approach to blogging about my house that is for sale. Will add more posts as this campaign progresses.