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Mass Customization: Urban Outfitters Bike Shop | Build – Memo to @fredgretsch – would you consider doing something like this?

I don’t know about the actual quality of the components, but this is a great idea in the vein of mass-customization.

For $399, you can basically pick the colors of the frame and wheels to give your own bike, well…. your own look.

You do it online here.

No salesman will call.

What other industries could do this?

Well, since I have become a guitar nut in the last two years, I would like to see brands like Fender, Gibson & Gretsch adopt this concept, and bring out a special line where you could build your own vintage guitar based on parts from years gone by.  

Fender did launch their Road Worn series, which gives you a really nice, and very reasonably priced relic instrument.  

But what if I wanted one and not two pickups – making my Telecaster an Esquire?  What if I wanted a painted headstock?  Or how about an option on customizable cases- road worn too!

At a mass-customization reasonable price.

What a great way to build and engage a community.

Anyone out there have other industries where this could apply?

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