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Making Industry Specific Bloggers Part of Your Media Outreach Strategy

Aside from industry specifc trade publications we handle outreach for our clients, we are going to start being more pro-active in reaching out to industry specific bloggers.  Don’t underestimate the power of bloggers who cover a specific or emerging space.  Find them.  Feed them information and insight beyond your press releases.  Give them access to your senior technical and marketing executives.  Make this part of your 2005 media outreach strategy.

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