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Introducing “the walk-away consumer…..” Telephony Magazine Covers My 3Screens Blog

From Telephony Magazine…..  In the face of this recession, Weinkrantz made a lifestyle change. He decided to become a “walk-away consumer”: someone who seeks the best possible price and walks away when he doesn’t get it. Weinkrantz admits the strategy didn’t work at Neiman Marcus, but it succeeded at his local BMW dealership — and it worked big time with AT&T.

Read all about it here.

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