Here at The Ranch, we often will go to Industry Analysts research firms’ web sites to get outlines of their services and report offerings. Their outlines and collateral material can help you ask the right questions about your positioning, key messages and how you should be directing your vision going forward.
Here is an example of iSuppli’s Home Entertainment Multimedia Content and Services practice. It does not matter what space you are in. The fact of the matter is that each of the leading market research firms such as iSuppli has collateral matterial like this that can help you not only determine which firm might be of help to you, but also for internal strategic planning.
Before you move forward on a messaging or positioning initiative you have to ask the right questions. Documents that are readily available such as these can help facilitate the process.