If I were handling BP’s PR, I’d….1. Partner with Panasonic, Nikon, or Canon and give hundreds of cameras and camcorders to bloggers and writers who could help document the clean up process. 2. Turn to real story telling – the good, the bad and the evil of this spill as told through the eye’s of the people who live and work in the Gulf region. 3. Stop refusing interviews with Anderson Cooper. The longer you delay, the worse your story will get. 4. Turn off the broadcast and print media budgets and shift everything to the Internet. Spending $50 million in PR and broadcast media could be more efficiently used for things like – uh… food, helping businesses that have been disrupted, and lawyers. If you come clean, ramps up the effort, embrace external help, people on the ground will amplify your story – hopefully a good one. 5. Come clean (literally) and turn this mess into an opportunity to create an open source clean up. Create a BP-sponsored Wiki and have people propose their ideas, solutions, methods on how to make this bad situation better. 6. With the school season coming upon us in late August / September, introduce curriculum to schools about energy saving ideas and solicit proposal from kids who have open and fresh minds with powerful personal computers. Kids don’t know what can’t be done. How about you?
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