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Personal branding should be aimed not at self-promotion, but to connect with the people you know, and being discovered by those you attract…

Tonight at Geekdom, I gave a seminar on personal branding.

As the headline says, personal branding should not be aimed at self-promotion, but to connect with the people you know, and being discovered by the people you attract.  The content you create, the voice you speak in, and how helpful you are, seems to attract all things good.

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