If you are exhibiting at a major tradeshow, make sure you contact the tradeshow organizer 90 days in advance of the show in order to maximize your potential for media coverage before, during and after the event.
Here is an example what the CTIA Show that takes place in March offers PR firms and companies in order to support your media relations efforts.
Tradeshow organizers work hard to help their exhibitors maximize media coverage from the reporters, bloggers, and industry and financial analysts who attend these types of venues.
Make sure that before you launch a product or service or make a company announcement you do your homework in advance.
Most tradeshow organizers aggressively recruit print, online and broadcast news organizations from business, consumer, entertainment, telecommunications and IT beats.
And leading up to the show, most tradeshow organizers distributes press releases and media alerts announcing keynotes, important conference sessions, major exhibits, special events and other "official" activities surrounding the show.
With all the advance planning you do, make sure you are registered as the right media representative so you can be sure to get the pre-registered press list.