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How To Pitch: Read The Interviewer’s Previous Articles

Earlier in the week, we held a conference call with one of our clients in Israel in order to discuss an upcoming telephone interview.  While we have profiles of almost every journalist in the technology world, and while we have on-going relationships with many of them, the best way to get inside the mind of a journalist is to do something really simple:  go to their publication’s site and read the last three months of their reading.  Therein lies the best insight you can have.

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