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How To Pitch

Want a great way to pitch a publication?  Read the publication.  Read the columns.  Read the contributed stories.  Do they take case studies?  If they don’t, then don’t pitch a case study.  If they do product reviews, then pitch a product review. 

If you find a particular journalist who covers your beat, read the back issues and get a sense for his / style, interests, bias, etc. 

The more you do your homework upfront, the better your chances of being successfull at pitching.

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