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How do you know if your news release is usable by the media

If you want to get an idea of how useable your news release might be to the media, try this simple excercise: give your release to a senior level marketing executive and tell them to play the role of a journalist. Ask that person in what industry publication they would like to see it written up and have them write a news story in 15 minutes or less. If your own internal marketing staff can’t do this, then you need to do a re-write.

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