Here are 3 main take-aways from a recent BusinessWire webinar on SEO I attended. Much of it is common sense, but important and very useful principles of tying in your PR and SEO initiatives together.
1. Remember that you are writing your press release for human as well as search engine robot consumption. Keyword placement is important, but the press release still needs to make sense to the human reader.
2. When it comes to keyword selection, choosing the most popular keyword is not always best. Relevancy is the key.
3. Keyword phrases are more effective than individual keywords. Select keyword phrases that are between 2-3 words long. Remember that the average search query is 3.3 words long and this is how searchers are finding your news
For other BusinessWire events and webinars, click here.