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How To Produce a Press Kit for Your Next Trade Show or Industry Conference

The best and most cost effective way to produce a press kit for your next industry trade show or industry conference is not to produce a press kit.

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Instead, develop a QR code printed on an odd size, with a simple message and link to your press room, and produce your press kits like this company did at CES 2011.

Journalists will love you since they don’t have to carry your paper-based press kit home.

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