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How To Pitch: Bloggers Aren’t Bloggers. They Are Humans.

I am getting ready for my upcoming seminar at TechLoft in Tel Aviv on February 15.  You can register here if you would like to attend.

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In advance of the event, I reached out to the first 50 people who registered and asked them what they would like to learn more about.

One common theme I am seeing is how to best reach out to, and pitch a blogger.

Bloggers Aren’t Bloggers.  They Are Humans.

In all of my infinate (or so I hope) wisdom,  my advise is to stop broadly categorizing bloggers as bloggers.  

There are boy bloggers.  There are girl bloggers.  There bloggers from Texas. There are bloggers from London.  Some bloggers are into food.  Some are into technology.  Some are into health.  Some are into music.  Some suck.  Some are really good.  

So, How Do I Pitch Bloggers?

Don’t.

In the beginning you are not here to pitch. Anything.

You’re here to listen, engage and learn about what they write about, what interests them and where you can be helpful to them.

Then, you can ask or “pitch” with a quick email saying something like:  “…. hi Joe, I’ve been following your site for x months and would like to share some information about the upcoming launch of our company that should be of interest to your readers.  Our (product, platform, solution, community) enables your readers to _____…. would you be interested in learning more?”

A Seat At The Table

Remember, bloggers (like journalists and analysts) are just humans who are busy, backlogged and pitched a whole lot.

There’s no standard rule for how to do this, but I often find that following and then asking is far more effective than just showing up at their front door and asking for a seat at the table.  

You gotta earn that seat first.

 

 


 

 



 

 

2 Comments

  1. I completely agree with you! I like the way you put it, “You gotta earn the seat first”. Unless a pitch is directly asked either in something like HARO or even directly to you, before trying to pitch anything, a relationship needs to be built. And it needs to be built for far longer than a couple tweets. It takes TIME to build a relationship. So don’t just pop in for a tweet or leave one comment and then instantly pitch them something. I don’t know about you, but that’s a huge turn off. Thanks for the reminder! 🙂

    Reply
  2. I completely agree with you! I like the way you put it, “You gotta earn the seat first”. Unless a pitch is directly asked either in something like HARO or even directly to you, before trying to pitch anything, a relationship needs to be built. And it needs to be built for far longer than a couple tweets. It takes TIME to build a relationship. So don’t just pop in for a tweet or leave one comment and then instantly pitch them something. I don’t know about you, but that’s a huge turn off. Thanks for the reminder! 🙂

    Reply

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