Yes…. I send lots of pitches through emails.
No….. I am not afraid of picking up the phone and making a call or two, but I still find pitching through email to be more effective in terms of time and efficiency in reaching out to journalists, media and bloggers.
I am now using ConstantContact to pitch. And I make sure that my pitches are short, to the point and provide content they can link to if they are interested. I send what I call "Media Alerts," especially as a way to do advance pitching on a new launch.
All of this not only makes for more efficient pitching, but measurable pitching.
I know who is reading my pitching and what content they are linking to and what’s of interest to them. I am also doing A / B split testing to see which messages have more stickiness.
How are you pitching?
alan at weinkrantz dot com