Yesterday I was at the Apple Store NorthStar Mall in San Antonio for a One to One Session. I mentioned to my trainer that I had an iPhone 4 on order, and it was supposed to arrive on, or about July 14. While I did go out to the store on launch day (I went to the other store in San Antonio at LaCantera) upon my arrival, it was a sea of humanity and being that I did not have a reservation to stand in line, I turned around and went home. The lines were just way too long and while I enjoy going to, and being a part events like these, I had meetings and work to get done. He pointed me to the Concierge site at the store and told me I could reserve one, even if I had one on order.
So, for what it’s worth, if you have an Apple Store near you, run by, and give this a try. You may get your iPhone 4 sooner than later. And you can cancel your online order as well.
Your mileage may vary.