Every now and then, it’s important to stop what you are doing and look for illustrations like these to help you get a reality check on you are doing in your social communications / social media strategies.
Maybe your CTO is already populating content on Twitter or a blog, but never considered doing likewise with low-overhead and easy to produce YouTube videos. Is the last industry conference presentation you gave on SlideShare? What about Scribd? Are you connecting with industry peers on LinkedIn?
Cast a wide net.
Develop and populate useful content that can be discovered and shared.
Be a thought leader.
And be found.