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How Redbone Guitar Boutique turns customers into fans: My column in today’s San Antonio “Express-News.”

Here’s my column that ran into today’s San Antonio “Express-News,” about Redbone Guitar Boutique.

Richard is innovating with innovating programming, unique merchandise and creative uses of the social web.  There’s a lot you can learn from Richard, and how he turns customers into fans.

Here’s related content….

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