During SmallTown2012, I connected with Jason Kintzler, CEO and Founder of PitchEngine, a content creation platform that is helping more 45,000 brands connect provide news and information directly to customers and fans. Jason was speaking at the conference, not to pitch his service, but to share his story of the fact that he’s build an online business with 40,000 + customers from his world headquarters in a town of 7,000 people – Lander, Wyoming.
How To Pitch
I am still a big believer in traditional press releases and yes, and when appropriate, I still recommend using traditional wire services like BusinessWire. I am not here to advocate replacing PitchEngine with what might be working for you, but expanding your reach and trying PitchEngine’s story telling platform.
The New American Startup
During #SmallTown2012, Jason shared his story turning down $9,000,000 for a buy-out offer and his new book, “The New American Startup.” He did not want to move, did not want to either make employees leave where they live, or be laid off when the company was going to have to relocate.
The Need for Sustained Story Telling
Be it PitchEngine, your startup’s blog, the use of a wire service, or other platforms from Facebook to Twitter to YouTube or Instagram, the big thing to keep in mind is that if you are going to go down the path of story telling, make sure you define your voice, and have a method in place where you can not only engage, but sustain this process.
As you start to consider communications strategies for 2013, make PitchEngine part of your digital pitching toolkit.