Most of the time, they are indeed timely, relevant and on-target. I may not use them all or embrace your pitch, but I do welcome them.
Here’s an example of how not to pitch. This is from Barbara Teszler with Levine Communications in LA. While I am sure it was well intentioned, the problem is that I have nothing to do with my desire to change jobs. Having been self-employed for 25 years, I am not looking for greener pastures or seek greater happinness in the workplace. I am actually pretty happy and very blessed in my life, thank you very much.
Before you pitch – do your homework.
And don’t randomly spam people like me. It gives our practice a bad reputation a bad name and hardly serves your client, Shawn Achor.