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How NOT To Pitch Your Story Idea to Journalists and Bloggers Like Me cc: @shawnachor

I get lots of pitches for story ideas for this blog, and

Most of the time, they are indeed timely, relevant and on-target.  I may not use them all or embrace your pitch, but I do welcome them.

Here’s an example of how not to pitch.  This is from Barbara Teszler with Levine Communications in LA.  While I am sure it was well intentioned, the problem is that I have nothing to do with my desire to change jobs.  Having been self-employed for 25 years, I am not looking for greener pastures or seek greater happinness in the workplace.  I am actually pretty happy and very blessed in my life, thank you very much.

Before you pitch – do your homework.

And don’t randomly spam people like me.  It gives our practice a bad reputation a bad name and hardly serves your client, Shawn Achor.

Bad Pitch Gone Bad –


1 Comment

  1. Jeez…could it be any longer, too?


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