PR Newswire is sponsoring my annual PR Seminar in Tel Aviv on Monday, June 20 from 15:30 – 17:30 at the Hilton Tel Aviv, Olive & Palm Room, Lobby Level.
“How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts,” will focus on the process of developing a company’s message and executing an effective PR program in order to generate media coverage and industry credibility.
While the mechanics of the fundamental PR program have remained relatively constant over the years, the clear theme is that companies need fresh, new strategies for crafting and communicating a compelling marketing and PR message. No longer is it merely enough to develop a message to which potential customers will respond. For Israeli companies, for whom technology and markets are export oriented, the challenges and opportunities to develop and execute timely and noteworthy PR strategies are even more complex.
The seminar is geared toward CEOs and senior level marketing and communications executives who are facing the challenges of effectively reaching influential media, analysts, and opinion leaders. It is designed to provide attendees with the knowledge and insight needed to be increasingly effective in managing their company’s media and analysts relations programs.
If you would like to join us, please contact Joan Weinberg in Tel Aviv at: 03-575-5448 or email firstname.lastname@example.org.