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High Tech PR Strategies: Sideways

I’m helping clients going sideways in their communications strategies.  

Graffiti art shot in the streets of Tel Aviv by me.

I still target broad media than can carry a message from the top down.

But we also starting to think through about communicating sideways: the message you can spread – or have spread for you to the periphery of your communications ecosystem.  

Your fans are listening and want to help you share your story.  

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