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High Tech PR & Social Media Strategic Planning – The Answers Is…. It Depends.

I am often asked….

  • where should we start?
  • what platform(s) should we use?
  • are “likes” important to our space
  • how much should we budget?

    Mystical Magical Formula shot on a wall of graffiti in Tel Aviv by me.  (c) 2011

The magical answer is:  it depends.

  1. What are your communications goals?
  2. What are you communications resources – people that is?
  3. Who’s your audience?

Much of this is common sense.  

Start there.  

Then proceed.  


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