I am often asked….
- where should we start?
- what platform(s) should we use?
- are “likes” important to our space
- how much should we budget?
Mystical Magical Formula shot on a wall of graffiti in Tel Aviv by me. (c) 2011
The magical answer is: it depends.
- What are your communications goals?
- What are you communications resources – people that is?
- Who’s your audience?
Much of this is common sense.