This post was inspired by a friend of mine who asked me if I could help him build a list of journalists he could reach out to and pitch a story idea to.
I politely explained to him that just making a list isn’t going to cut it any more than just having a few great contacts would work with and pitch.
You have to think of your potential "list" of bloggers, analysts and journalists as a supply chain. As with the process of building anything – be it a product, a service or just the germ of an idea, you need to have your supply chain in line.
I will be writing further on this concept later in the month.
You may download the illustration above here: