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Is Your Media Supply Chain Aligned?

This post was inspired by a friend of mine who asked me if I could help him build a list of journalists he could reach out to and pitch a story idea to.

I politely explained to him that just making a list isn’t going to cut it any more than just having a few great contacts would work with and pitch.

You have to think of your potential "list" of bloggers, analysts and journalists as a supply chain.  As with the process of building anything – be it a product, a service or just the germ of an idea, you need to have your supply chain in line.

I will be writing further on this concept later in the month.

You may download the illustration above here:

Download media_supply_chain.pdf

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