I’m on Google+ here.
As a PR person, and like many of us, with limited time and bandwidth to join and effectively take part in yet another “social networking platform,” I started to think about how, as a PR person, I could tune into media, connect with other PR pros, and ultimately help my clients.
Building My Circles
Circles may be the term, but I am focused on building out ecosystems. There are people in the world of “PR” (I use the term broadly) that I respect and want to chime into what’s on their radar.
People like Steve Rubel, Morgan McClintic, Shel Israel, Kamy Huyse, Enon Landenberg, David Meerman Scott, Kevin Dugan and Chris Barger are just a few of the more than 102 I currently have in my PR Pros group.
Raising the Bar on Pitching to the Media
Another ecosystem that I am building are the media that are on Google+.
There’s Mashable’s Christina Warren, GigaOm’s Kevin Tofel, GeekBeat TV’s Cali Lewis, The New York Times’ Nick Bilton and many more.
These are journalists and bloggers, as well as business development people in media that I want to see what they are writing about thinking about. I’m following the whole editorial crew at Mashable because I think it will help me be more effective at pitching. In fact, I think there’s an opportunity to build out a circle for each editorial team at leading pubs – Byte, TechCrunch, InformationWeek, WSJ, NYTimes, eWeek, etc to have their edit staff on Google+ and share what they are working on and what they are looking for in terms of content.
I think Google+ can help raise the bar on pitching.
As a rule, before I pitch anything I always have my teams read and study the content and editorial history of the journalist, blogger or industry analyst we want to pitch. We may think our story idea is a good one, but it’s no good if you are blindly spamming this ecosystem with bullshit press releases.
Enter Google+. Now, in addition to reading a journalists’ content, we chime into the journalists’ Google+ page and see what they are talking about and what’s on their mind. Sure, we could do the same on Facebook and Twitter, but because Google+ is new, I think it’s helping us all – regardless of our professions, to think anew and post content that’s not like we are posting on Facebook.
This is just a start. I am just figuring this out and I suspect one month from now, my perspectives will be different. So far, I really like what I see.
How about you?
If you’re a PR person, where and how do you see Google+ being used in new and creative ways that can make us more effective practitioners and more helpful to the journalist / blogger / industry analyst community?