We’re getting ready for VON, www.von.com, a major trade show that starts on October 18. This show focuses on the emerging VoIP space. We’ll be supporting two clients AudioCodes and FWD Communications, a Pulver.com company. Communications. We’ve booked some very good meetings with journalists and analysts who will come to learn more about what our respective client is announcing and their leadership in the space.
You should start making contact with journalists and analysts to book appointments as soon as the list is available from the trade show promoter. We try to start this process 30 days in advance of the show. There is so much noise and clutter at these shows that doing one-on-one meetings tends to make the process of getting a journalist/analyst’s ear so much more effective.