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Getting Ready for the Interview

Yesterday, one of our clients was interviewed by The Wall Street Journal on a possible trends piece on our client’s consumer electronics technology. We pitched this story several months ago, and it now looks like it’s taking shape.

While there are a variety of ways to prepare for an interview like this, I always start with the following rule: read the journalist’s previously written articles. It will help you understand what they think, how they write, and what they may be looking for in an article about your company, technology or management.

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