Many moons ago, it was all about Six Sigma.
Now, George Colony write about Social Sigma.
George says that while Six Sigma is a discipline for improving products through better process, Social Sigma is about improving products through social feedback. It’s about using social networks as a means for customers (and potential customers) to continually critique, analyze, and offer suggestions about your products. It’s a powerful tool for continually increasing the value of what you make.