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George F. Colony’s Blog: The Counterintuitive CEO: Social Sigma — getting customers to improve your products


Many moons ago, it was all about Six Sigma.

Now, George Colony write about Social Sigma.  

George says that while Six Sigma is a discipline for improving products through better process, Social Sigma is about improving products through social feedback. It’s about using social networks as a means for customers (and potential customers) to continually critique, analyze, and offer suggestions about your products. It’s a powerful tool for continually increasing the value of what you make. 

Read his post and keep George on your radar. Even though people at Forrester like Jeremiah and Charlene have left, Forrester brings umpteen years of insights into how enterprises use technology.

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