Have you taken a look at your positioning lately? If not, position yourself before someone else does it for you.
Before deploying a successful public relations campaign, certain groundwork must be done. Planning must occur, but even before tactical planning, strategic planning should take place. Essential to the strategic planning process is the positioning exercise.
Public relations programs are based on messages and those messages emerge from an understanding of one’s position in the marketplace. Solid positioning is the very foundation of the campaign. A public relations program is an awful lot of work to go through if the underlying messages are not sound and relevant to the market.
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