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Free White Paper: Three Ways To Creatively Generate Media Coverage

This is pretty simple and pretty basic, and it works.

Don’t think about just issuing a press release here and there.  The universe is cluttered with announcements.

Think about creating your own news with stories you can re-publish and add to your web site, give to your sales people, offer to investors, show to partners.

1.  Do you have a compelling customer story?
2.  Establish yourself as an expert:  offer to write a contributed story
3.  Monitor editorial calenders.

Download the white paper here.

Download three_creative_ways_to_generate_media_coverage.pdf

Photo shot on location in Moscow by Alan Weinkrantz (c) 2007

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