Crafting a message that is compelling is much more an art than a mechanical process.
This was part of a message I recently took to current and potential clients in Israel, during my seminar held on July 8, hosted by BusinessWire / Israel.
The seminar was geared towards CEOs and VPs of Marketing at leading Israeli high-tech and bioscience companies and covered topics including how to create a message that resonates with a company’s many audiences, such as the media, customers, and industry analysts.
Download the rest of the white paper below:
Photo of Tel Aviv by Alan Weinkrantz (c) 2007 All Rights Reserved