With only three months to go before the end of this year, maybe it’s time to start thinking about refreshing and updating your messaging for 2008.
When we work with clients, we allow about six to eight weeks to go through a comprehensive messaging cycle.
While 2008 may seem far away, start now in re-examining your core messages of your business: your purpose and mission, your marketing slogans, your PR boilerplate — all your statements about who you are, what business you’re in, what you stand for, and how you relate to your various publics.
You may download the white paper here:
Abbey Road sign shot on location in London by Alan Weinkrantz (c) 2005, All Rights Reserved