Here is a great blog entry on the Five Basic Steps to blogging. Some of this is so obvious, and a needed simple reminder on the basics of this important and emerging communications medium.
1) Know Your Topics and Add Original Content
2) Don’t Be too Narrow or too Broad
3) Don’t Act Like a Rock Star, Because You Aren’t
4) Lead Me to Other Good Places; Be an Equal Opportunity Linker
5) Be a Person, Not a Website