Having had a 2 phone conversations with the potential client to be, I often think about how to best present what I do, the people I work with, and more than anything, demonstrate creative and strategic business thinking.
In this case, I think I am up against the perception that because I run a boutique operation, mostly comprised of other creative contractors, we can’t do things on the same scale, quality or impact as the big agencies.
I know I am not going to win every pitch I make, but in this case, I think we have a very unique skill set to offer and some parallel industry experience from the work we’ve done in telecommunications, billing and telecom policy.
My goal in this meeting is two-fold:
1. Understand the client to be’s objectives
2. Identify what the budget and timing is
Obviously I am not going to name names here, and maybe even the client to be will read my blog post from today.
I writing this because I know that other firms like mine run across the same thing and I hope I will get some responses.
So….for those of you out there: how do you pitch?