This is an interesting look at hour by hour media habits across different generations. While I like this approach to studying human being behavior, don’t let your passion and instinct get in the way of being way too scientific in how you produce and share media.
I would also not let it affect your PR strategies.
If you study the chart, and follow it verbatim, what happens when you have a breaking news story – or a crisis your have to respond to?
As with any research…. study, observe, take with a giant grain of salt.
Created by: MBA Online