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Do Media Consumption Habits Across Generations Affect Your PR Strategies?

This is an interesting look at hour by hour media habits across different generations.  While I like this approach to studying human being behavior, don’t let your passion and instinct get in the way of being way too scientific in how you produce and share media.  

I would also not let it affect your PR strategies.

If you study the chart, and follow it verbatim, what happens when you have a breaking news story – or a crisis your have to respond to?  

As with any research…. study, observe, take with a giant grain of salt.

Media Consumption - 2011
Created by: MBA Online

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