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December 11 / TechLoft – Tel Aviv: Above The Code: Story Telling & Branded Content Strategies for 2013

As 2013 approaches, I ‘m really going to start focusing more with clients clients on their Story Telling and Branded Content Strategies.  (Note:  yes, I still do PR.)   I’ll sharing my insights and what I believe is coming and would be could atTechLoft Tel Aviv onTuesday, December 11 at 7:00 PM,  I hope you can join us.

Music Is Code…

My core premise of the discussion will be based on studying and playing music for the last 50 years, and my  belief sets about music being the original code with great story telling.

What I see today in most startups is great code, great UI and little and generally no story telling.  I’ll discuss the art of story telling in the context of building and sustaining a startup and its role in adding value to a company.

Story Telling.  Voice.  A narrative  that supports the evolution of a startup is a reflection of your startup’s heart and soul.
It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media.   It is the later that I will focus on.  This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.

There are way too many startups, with way too many similar ideas, or ideas that may cross into each other’s space.  Effectively pitching and gaining media coverage is increasingly getting more difficult because of the volume of startups all vying for limited bandwidth and time with journalists.

Early on, if you are able to build not only your message, but your story, your company’s narrative and it’s verbal brand, it will provide for another layer of something defensible you can add to your company’s intellectual assets.

I’ll also  present a very simple and powerful 90-day process to help put this method and approach  into action.

Hope to see you there!



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