As 2013 approaches, I ‘m really going to start focusing more with clients clients on their Story Telling and Branded Content Strategies. (Note: yes, I still do PR.) I’ll sharing my insights and what I believe is coming and would be could atTechLoft Tel Aviv onTuesday, December 11 at 7:00 PM, I hope you can join us.
Music Is Code…
My core premise of the discussion will be based on studying and playing music for the last 50 years, and my belief sets about music being the original code with great story telling.
What I see today in most startups is great code, great UI and little and generally no story telling. I’ll discuss the art of story telling in the context of building and sustaining a startup and its role in adding value to a company.
There are way too many startups, with way too many similar ideas, or ideas that may cross into each other’s space. Effectively pitching and gaining media coverage is increasingly getting more difficult because of the volume of startups all vying for limited bandwidth and time with journalists.
Early on, if you are able to build not only your message, but your story, your company’s narrative and it’s verbal brand, it will provide for another layer of something defensible you can add to your company’s intellectual assets.
I’ll also present a very simple and powerful 90-day process to help put this method and approach into action.
Hope to see you there!