Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Conversational PR Takes Hold

More and more, we are advising our clients not to think about what we do in terms of creating and generating news, but becoming a part of "the conversation" of their space.  I am not advocating the abolition of press releases.  Rather, I am saying that above and beyond the daily noise of news announcements, you need to start thinking about this issue. 

One way to get into the "conversation" of your space is to engage with bloggers.  Here is a very good example of a VoIP Blogger conversing about a joint deal between iotum and our client, FWD.

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