We just had a confirmation that our client, Valor had a feature story in an important industry trade publication. We started this process with an initial pitch to the editorial team in February at a trade show. The process of pitching, submitting the abstract, writing the article, doing further edits and final submission was a nine month cycle. We have an obligation to manage our client’s expectations and to explain to them the time it takes to have feature articles like these appear. While this process take dilgence and time, it certainly pays off.
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