Our client’s contribution to the story was their view on best practices when it comes to quality management. Note- we did not pitch technology, price, or product specifications. We addressed our client’s expertise and thought leadership in a vertical market publication that has a rotating schedule of topics they will cover.
When pitching trend stories, we position our client’s management as industry experts, thought leaders, and solution providers. Doing so elevates your profile and gets you coverage that raises you above the traditional noise level.