Today at VON, our client, AudioCodes is announcing a partnership with BayPackets and two new high density media servers in their IP Media Server line. These are very powerful platforms that enable revenue generating enhanced voice service applications for wireline, wireless, cable and converged networks. We’ll be meeting with journalists and analysts during the VON show to talk about these important developments and our client’s leadership role in the Voice over Packet space.
We work with both the Israeli and American marketing teams on this account. The challenge here is to balance the client’s brilliant engineering and technology with clear and consice messaging.