This video is worth watching, or if you are really, really busy, proceed with what you are doing and just listen to the audio.
Chris Brogan shares his belief sets, which starts off with a focus on listening.
That’s a good place to start. He talks about using Social Media to help make companies human again.
That’s a good place to go.
He talks somewhat about measurement and accountability, which is a good way for businesses to justify this and justify that.
What’s more important in the mix is trying, experimenting and realizing that whether or not you engage and listen to customers, they are already engaging with you or without you.Worth a listen.