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How To Save Money on PR During A Downturn – Revisit your Wire Service Strategy and Expenses

Just because you may need to reduce costs, it does not mean that you have to disappear from the radar. Here's some tips:  1.  When using a wire service like PR Newswire or BusinessWire, don't buy the national circuit. Buy a local circuit.  In fact, buy the least expensive local circuit you can buy. It will save you hundreds, if not thousands of dollars depending on the scope and reach you are going for. 2.  Going global?  If you need to reach the UK, buy the metro London only circuit.  In general, try to buy capital cities only.  You'll get the local translation and major media outlets where they tend to be located. 3.  Is this really newsworthy?  Ask yourself if what you are about to announce is really newsworthy, or in need of compliance.  If not, reduce the number of press releases you issue, but don't kill the outreach.  If you have five releases scheduled through the end of the year, pace them out a bit more, consolidate your news and reduce the number to three.   You stay on the radar.  You are visible on the search engines.  You communicate to your publics. Yes, Wire Services Are Effective and Worth the Money I highly recommend wire services.  Even in times of budget cuts.  The main thing is that you need to get on to the search engines in ways that only the major wire services can get you...

BusinessWire’s Blog Says That Shorter Headlines Lead to Better Google Juice

Over at BusinessWired, the BusinessWire blog, there is a very good post advising on the principle getting better rankings with shorter headlines on your news releases. According to the post, Google alerted BusinessWire that press release headlines should not exceed 22 words. Read more about it here.  Worth...

BusinessWire Offers Webinar on SEO and Social Media

BusinessWire is offering a free webinar later today so you can learn more about Learn more about EON: Enhanced Online News — Business Wire’s suite of services, some new and some already available, which improve the online display, availability and interactivity of your news release turning that page of content into a direct-to-consumer online marketing tool for your company’s products and services. In this webinar you will learn how to: Get FREE Search Engine Optimization on your Business Wire release. Use the latest tools to find the best keyword phrases being searched online. Incorporate social media links and tags into your news release. Utilize the wire to reach out directly to your customers using new media. Title:  EON:Enhanced Online News WebinarDate:  Friday, August 10, 2007Time:  noon – 1:00 pm CT Systems Requirements PC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer Click here to Reserve your Webinar seat See you...

BusinessWire Blogs…

It’s good to see BusinessWire blogging. Check out their blog  – BusinessWired (great name). Today’s post, "When is the best time to send a press release," begs the right question, but I don’t think it’s as simple as do this on Monday or do that on Tuesday.  You should tie the release of your information based on the type of release you are doing and its objectives. See my comments which are also on that post. I’ll make BusinessWired part of my daily...

Tradeshow Press Rooms Are A Convient Way to Promote Your Company

Even while we use wire services like PR Newswire or BusinessWire, we still recommend the use a tradeshow press room, such as VON offers to its exhibitors.  Here is a sample of what we are doing for our client, Surf Communcation Solutions, who will be...