Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

How To Write a News Release (Here’s a Handy Form). And Yes, News Releases Still Matter

Whenever I talk about doing traditional press releases, I generally get a blank stare or a look of disbelief.   Typical Responses I get to the notion of press releases and heaven forbid, using a Wire Service like BusinessWire or PR Newswire. "Who reads news releases?" "No one is going to just pick up a news release." "Why can't we just announce what we have to say on the social web and count on others to spread the word?" "Our fans on Twitter will Tweet this thing up." "OMG- news releases are so…. Web 1.0" Here's my belief:  when appropriate, news releases matter, have impact and actually work.  They are not a substitute for the social web, they are part of your overall communications strategy. If you are publicly traded, then it's a no-brainer that you have to have traditional news releases for disclosure and compliance issues.  And if you are not, I still believe that select, strategic news merits the time and minor expense of a news news release. Here's why: 1.  Writing a news release is more formal and makes you really think through what you are saying and how you want to reflect the written word about your company. 2.  Investors, partners, suppliers, and your other publics will still mosey on into your press room to see what's news, how you report your news, and the wording and editorial strategy you take.   3.  The written word is very much a part of your overall brand experience.  How you write, the tone and choice of words is very much akin to the graphical image you project,...

“Presence is the New Dial Tone” (by me); “You Shall Know Us By Our Dial Tone” (by Chris Brogan)

I met Chris Brogan through Jeff Pulver.  Like so many in Jeff's sphere of friends, they are not only smart, but very nice people.  Ditto for Chris Brogan.   It's personally gratifying when I write something in my column for the San Antonio Express-News and then I see someone like Chris thinking in the same vein elsewhere and in a different format. Here is my column on "Presence being the New Dial Tone".  Below is Chris Brogan's presentation, "You Shall Know us By Our Dial Tone." you shall know us by our dialtone View more presentations from...

Here’s Expanded Content for My Column in Today’s San Antonio “Express-News” on Co-working.

As an add-on to my column in today's San Antonio Express-News, here are some resources for you on Co-Working and Jelly: YouTube Video from Susan Price, Firecat Studio, who is featured in the article:  Co-working on PBWiki Co-working on Wikipedia Co-working in San Antonio   Firecat Studio   Co-working SA Blog   Co-working San Antonio on Facebook   Jelly SA    Co-working in Austin   Conjunctured Co-working in Dallas   Big in Japan    LaunchPad Co-working in Houston   Caroline Collective Co-working Groups    Google Coworking Groups   ...

It’s Almost 2009…..Time to Refresh Your Communications Strategies

I have just contributed a story to a vertical market newsletter for the display industry, Veritas et Vius, that just came out.  (You may download the story at the end of this post), While the content is focused on the display industry, the message is universally applicable.  As a key technology supplier to your industry, it’s important to develop and execute effective communications strategies in order to maintain your position of leadership. With the New Year upon us, it’s the perfect time to re-visit and re-think your message, and your communications plans. Coupled with the global economic downturn, it’s going to be even more competitive to get – and keep – your technology and thought leadership on the radar of your customers and partners. Are you taking steps now in order to get ready for 2009? Download VVTP-23+24, November 2008 Photo by Alan Weinkrantz – shot on location on a glacier in...

A Conversation with TED’s Sofware Architect, George Riley

Here is my fourth in a series of interviews with members of our Social Media community in San Antonio.  Meet TED's Software Architect, George...