Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Are you a “Character” on Twitter? Send your “shout out” to the 140 Characters Conference

Jeff Pulver's 140 Characters Conference, taking place June 16th and 17th in New York City has attracted a very dynamic cast of characters.  Credentialed members of the media can request access to the event here. Jeff has an open “casting call” looking for people who are on twitter who would like to record a “shout out” to the people who will be joining me in New York City at the 140 Characters conference. These “shout out” videos will be shown during the breaks in the conference program. If you are character and would like to be seen and heard at the 140 Characters Conference, please use 12Seconds to record your “shout out” to the people attending the 140 Characters Conference. Please be sure to include your name and location in your 12Seconds video. Once you have recorded your video, please tweet it with #140conf hash tag. The deadline to have your “shout out” video considered is June...

Want to Find Journalists on Twitter? Here’s How. But Manage Your Expectations.

As more and more journalists are on Twitter, this might be a good way to follow and build relationships in your pitching efforts. I just discovered Muck Rack, an online site that lists journalists who are active on Twitter. The basic idea is good, but you still have to do your research:  is the journalist who is Tweeting away appropriate for your pitch?  If you are pitching technology, you probably won't want to pitch the travel Tweeter.  My suggestion is that before you engage, much less pitch, you might try following the person at the appropriate news site you are hoping to gain coverage in.  Sometimes a simple phone call or brief email pitch (though somewhat old school) can still work and be very effective. Your Tweeting (or Mileage) may...

How to Use Twitter for Business

Here is my monthly column that ran in today's San Antonio "Express-News," which focuses on how local people in San Antonio are using Twitter for business. And here are the sources and links I recommend: San Antonio's Twitter Elite – via TwitterGrader.com Twitter Marketing Handbook – How to Make Your Brand Go Viral on Twitter Search Topics on who is Tweeting on Twitter:   Twitter Search (Example:  Tweets on USAA's brand) How to Succeed at Twitter – By Mitch Waggoner of InformationWeek 35 Twitter Tips From 35 Bloggers – Courtesy of ProBlogger 10 Ways to Increase Your Twitter Followers – Courtesy of Kevin Rose John Jantsch's Twitter for Business Companies who are on Twitter:  SocialBrandIndex.com Follow me on Twitter...