Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Introducing The Permission Network – Forensics / Conversation / Metrics

I am pleased to join forces with Steve Patti and Ryan Kelly to form The Permission Network. The two most challenging trends facing today’s CMO are the slowing global economy,  and the demise of interruption marketing. The result has been increasing scrutiny from  the CEO, CFO and stakeholders to eliminate spending waste and improve ROI from  marketing activities. Delivering on these expectations is increasingly difficult as many CMO’s are not applying  the right performance metrics to guide their decision making and are engaged in  interruption marketing tactics that simply don’t work. In short — today’s CMO needs a  different customer interaction and metrics model to deliver sales results. We are not an agency — we are experienced marketers who help CMO’s identify  critical skills, structure processes, and share needed know-how to run a metrics-driven,  permission marketing organization. In the first 30 days, we’ll provide a quantitative assessment of your tactics and processes  to identify areas where you can begin saving money. Next, we’ll help you establish  effective lead capture techniques, apply sales funnel metrics, and show you how to  use social media and permission marketing techniques to increase sales conversions.  As each core skill is put int place, we’ll step aside and provide only the insights/support you request to sustain your new-found sales results. You CAN own the business intelligence and permission marketing skills needed to deliver results. Contact...

Introducing The Permission Network – Forensics / Conversation / Metrics

I am pleased to announce that I have joined forces with two very smart and very nice people in the creation of something we are calling The Permission Network.  Steve Patti, Ryan Kelly and I represent a mix of forensics, conversation and metrics.  We’re not an agency but a collective of  experienced marketers who help CMO’s identify critical skills, structure processes, and share needed know-how to run a metrics-driven, permission marketing organization. In the first 30 days, we’ll provide a quantitative assessment of your tactics and processes to identify areas where you can begin saving money. Next, we’ll help you establish effective lead capture techniques, apply sales funnel metrics, and show you how to use social media and permission marketing techniques to increase sales conversions. I'd love to personally share more with you on our approach to the end of Interruption-based marketing.  Email me:  alan at weinkrantz dot com, provide your phone number and I will give you a call! As each core skill is put into place, we’ll step aside and provide only the insights/support you request to sustain your new-found sales results....