Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

BusinessWire Offers Webinar on SEO and Social Media

BusinessWire is offering a free webinar later today so you can learn more about Learn more about EON: Enhanced Online News — Business Wire’s suite of services, some new and some already available, which improve the online display, availability and interactivity of your news release turning that page of content into a direct-to-consumer online marketing tool for your company’s products and services. In this webinar you will learn how to: Get FREE Search Engine Optimization on your Business Wire release. Use the latest tools to find the best keyword phrases being searched online. Incorporate social media links and tags into your news release. Utilize the wire to reach out directly to your customers using new media. Title:  EON:Enhanced Online News WebinarDate:  Friday, August 10, 2007Time:  noon – 1:00 pm CT Systems Requirements PC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer Click here to Reserve your Webinar seat See you...

Wednesday’s Tech PR True Confession #3: “We don’t always know what the media is writing about.”

This week, I am making a daily entry confessing to the realities of what we do in serving our clients and pitching new business. Got any confessions of your own?  Send them along to me at: alan@weinkrantz dot com. Confession #3 for Wednesday, April 4:  "Even with editorial calendars in hand, we don’t always know what the media is going to write about." 1. Editorial calendars are a good barometer of what a publication "might" be writing, but it’s by no means a guarantee of coverage. 2. Please don’t assume that we know what the media will be writing about. If there is a story written about your competitor or your industry and they don’t mention you in the article, there are a variety of reasons why that could happen. Most of the time, I find that you are not being "found."  A good way to fix it:  produce daily content with relevant tags on your webs site or blog.  Your rankings will go up and you’ll be found. 3.  Once a publication has written about your space or your competitor, it’s OK to make the journalist aware of who you are, but don’t assume you’ll get coverage in the near term from as the result of this type of encounter. I tell the client to be: Stay focused.  Keep your messages current.  Make sure you can be "found." By all means pitch based on editorial calendars, and keep trying.   I personally find that sustainment in your outreach yields the best...

Alsbridge Report: Low Operating Margins on the Outsourcing Industry Contribute to Innovation Crisis

Our client, Alsbridge, today released a report which found that the operating margins of the leading U.S. outsourcing providers rapidly declined from an average 17 percent in 1974 to about 6 percent today and says competition from international providers, economic instability and strict purchasing processes share part of the blame. Read the press release...