Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Does Your Company Have Social Media Policy in Place? My Talk at Today’s San Antonio North Chamber Luncheon

Today, I spoke briefly at the San Antonio North Chamber Luncheon on the subject of Social Media in the Enterprise.  Most of my talk was centered on internal policies, mostly dealing with employees and team members.   Social Media Policies View more presentations from alanweinkrantz. I think the overriding principle should be:  "use common sense and don't be mean or stupid."  Your mileage will vary, but at the very least you should have some type of policy or policy initiative in place. The presentation is on SlideShare or you can download and print here: Download Social Media...

Personal Branding (good for your company and good for you!) – My Talk at IABC / San Antonio 2009

Today, I am speaking on the subject of Personal Branding at the IABC Meeting in San Antonio.  A special thanks to my pal, Brittany Tradup, from Robot Creative for inviting me. IABC / San Antonio Personal Branding April 28 09 View more presentations from alanweinkrantz.   You may also download the presentation on Slideshare...

Want to Find Journalists on Twitter? Here’s How. But Manage Your Expectations.

As more and more journalists are on Twitter, this might be a good way to follow and build relationships in your pitching efforts. I just discovered Muck Rack, an online site that lists journalists who are active on Twitter. The basic idea is good, but you still have to do your research:  is the journalist who is Tweeting away appropriate for your pitch?  If you are pitching technology, you probably won't want to pitch the travel Tweeter.  My suggestion is that before you engage, much less pitch, you might try following the person at the appropriate news site you are hoping to gain coverage in.  Sometimes a simple phone call or brief email pitch (though somewhat old school) can still work and be very effective. Your Tweeting (or Mileage) may...

The New .tel Domain Helps You Expand Your Presence on the Social Web

There is a new domain available, .tel, which can help you expand your presence on the social web.  Beyond your company's web site or your own personal blog, having a .tel domain name and related content enables you to not only be found, but lets you create a virtual address book where you can story a variety of contact and content information that helps you define and expand your presence on the social web and be found. As you expand your presence on various web based platforms, this is not just a calling card; it's a way to illustrate that you really get the principle of the long tail. Here's my .tel presence....