Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Why hacking is not just about “hacking;” and how listening might be the best hack you could ever learn from.

I see lots and lots of stuff out there about growing, building, launching a startup – including areas relating to PR, where my focus is. Hands down, this is the best and most comprehensive guide I have come across in a very long time. In the for what it’s worth department, part of “hacking,” should also be about listening.   This pertains to media. Before you start pitching or thinking you can hack the media, try a human hack:  try reading and following the journalist / blogger / analysts content.   See what they write about.   What excites them.  Who they cover, and why. I don’t believe you can hack that. But in it’s own right, it’s a hack; one that may just put you ahead of the game....

Why Details Really Matter….

I look at the little things — the details that make a difference.   1. Today, a PR person here reached out to me and I noticed that her title was misspelled. This is someone in communications…. 2. Last week I went through a pitch deck from a startup. On a Mac it looked terrible. It looked fine an a Windows machine. They never checked to see how it displayed on a Mac, let alone mobile — especially an iPad. 3. The week before, I was going over some social communications strategies with a startup, and asked about their use of Twitter as a means of research and engagement. Their response: “Israelis don’t user twitter…” 4. Today I spoke with a company about helping them on some communications issues. They were on their cell — in the street — very noisy. Impossible to hear and help them. These little things make a big difference. If you are going to compete and win on a global stage, make sure you think about the receiving end, in a very crowded and noisy world. Pay attention to detail. Investors, partners, customers look at this not just that you took the time to make sure your ducks are all in a row, but that you and your team will be one that they will want to do business, and engage with…. (photo by me… shot in Ankara – May...